100 Day Blogging Course by Deepak Kanakaraju – Review

Learn Blogging in 100 Days
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I have been a blogger for over 6 years now and that is something that I will do forever. The major challenge for any blogger is to come up with what to write about every time you log in to your blog. Age old advice is to zero in on a niche and start building content.

We have a lot of tools that are aimed to help startups, bloggers, and entrepreneurs. There are best practices when it comes to everything.

What if you are guided by a seasoned blogger who has written over 200 quality articles in the domain of Digital Marketing? Last month, I found about this course in a Facebook group dedicated to Digital Marketers here.

Learn Blogging in 100 Days

Deepak Kanakaraju is a well known digital marketing expert who has headed Digital Marketing in major Startups and he has trained thousands of professionals in this domain. He has come up with this unique and intensive course where he builds a blog from scratch and documents the same in video lessons.

All you need to do is to identify your niche and start a blog and follow what he does for 100 days exactly and I am sure your blogging journey will be sorted out when you complete the course.

You will learn and implement the basics of digital marketing in each and every chapter. Not just you but over 1000 bloggers who are taking up the course along with you.

I am now 75 days into the course and I have learned a good load of new and exciting things from Deepak. Many of my friends have an innate desire to start writing and documenting their experiences in the form of a blog.

And this is a perfect place to learn from the experts and take your blog on a global scale. For more details about this course, please visit the website and you can register by paying here.

Here’s a short overview of the topics this course will be covering:

● How to Find a Perfect and Profitable Niche for Your Blog…
● Picking the Right Domain Name for Your Site…
● How to Create the Best Content for Your Site…
● Where and How to Find Images for Your Blog
● Generating blog post ideas that guarantee you’ll never worry about what to write…
 Google Analytics: How to Setup Traffic Stats on Your Blog…
● How to Format Your Blog Posts to Get Them Read…
Social Media Tools: The Best Tools for Automation and Growth…
● Social Media: How to Access and Influence 2 Billion Social Users…
Social Media Sharing: How to Get More Social Shares …
● Building a Massive and Profitable Mailing List…
Guest Blogging: How to Get Exposure on Authority Sites…
● The Importance of Networking & Making Connections
● Creating Call-to-Actions: Getting Your Audience to Convert
● How to Get Media Exposure for Your Blog…
Outsourcing: Content, Promotion and Social Media Marketing…
● Google Adsense: How to Make Your First Dollar Blogging…
Affiliate Marketing: How to Make Money Blogging…
● How to Build Your Personal Branding, Position Yourself as an Expert and Achieve Career Growth…
● How to Create Products That Sell Like Hot Cakes
● Plus much more…

The lessons are delivered through a learning management system and you can log in and watch the lessons at the comfort of your home/office. You also have the option to download the videos so that you can binge watch them.

100 Day Blogging Course - Review

Snapshot of the 100-day blogging course LMS

However, I prefer to use the LMS and I implement what I learn in the video at the same time on my blog in a different tab. This way, you can experiment and refer the video for any queries.

Pros

  • Simple and easy to understand video lessons documenting every little task that is done to make the blog better.
  • Bonus lessons on request for complex tasks which needs more clarity
  • An amazing Facebook group with wonderful 2500+ bloggers who jump in to help you whenever you face any issue whatsoever.
  • Excellent Feedback Mechanism through active polls on Facebook Group.
  • ‘Ask Me Anything’ from Experts like Pardeep Goyal on FB Group which threw a lot of light on Content Marketing. I am sure there is more to come.
  • Very light on the wallet in terms of Pricing and the value given is 100x more ( Cost of a movie plus lunch with your family)
  • Self-paced learning through a Learning Management System and it serves as a ready reckoner for any doubts.
  • Pocket-friendly hosting packs by partners of Deepak Kanakaraju. VisualCloudX which is run by Nitin Agarwal is my favorite pick and hosting plans start as low as 99 INR per month.
  • Great learnings from fellow bloggers from unique niches.
  • You can consider this as a course or as a challenge – both ways it’s a win.
  • Planned city based meetups with students of the program like the one below in Bangalore.

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Cons

  • 100 days have passed a while back and yet we have finished around 75 lessons only. There were a few bonus videos though apart from the daily lessons.
  • The delay in the lessons created unrest now and then amongst the members but Deepak provided value through study materials and free lessons in various other domains in digital marketing.

I am extremely thankful for this amazing course and I am so looking forward to what we accomplish as a group.

Happy Blogging 🙂

P.S: For everything related to Digital Marketing, you can join this awesome Facebook group which has over 80000 marketers from across the globe.  Shoot any question here and prepare to be surprised.

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Customer Experience Lessons from my all-time favorite Street Vendor

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If you are living in South India especially in Tamilnadu, you will be able to identify this item below that brings instant joy to our taste buds.

Kaalaan

Mushroom masala aka “Kaalaan”

1. Greet, Smile and Say the Name

I used to frequent this shop since I was in school. I have reached this shop using three different vehicles so far – bicycle, bike, and car but his response has always been the same.

The first words I hear ” Sundarrrr ”

We have all read stories on how showroom managers or car dealers judge you by your attire, the car you drive and more when you walk in. But this man treats a school kid, college guy, and an office-goer the same way.

I take my friends along to introduce them to this place and they are often pleasantly surprised about how he welcomes me.

2. Engage in Conversations

While the dish is being prepared, he is not only focused on the cooking but also engages with the customers asking about their kids and siblings and why they haven’t brought them along.

There have been instances where he has introduced me to random people saying that I have been frequenting his place loyally for more than 10 years. They smile, say hi and start talking about our mutual friend who is busy cooking for us.

He also tells me about my friends from school and college who had visited him in the past week or month to have food at his place.

3. Provide Value to every visitor

There have been instances when I got late from work and reached the shop when he was already packing to go back home. But he still unpacks a bit, takes a poori, dips it in spicy syrup (paani) and hands it to me. When you walk up to his wagon, he always gives you something irrespective of whether you are paying or not.

I have seen people refusing the free poori but he insists and asks them to eat and give feedback on how it is. If they like it, they will be ordering that when they come the next time.

For those outside India, this is how Poori looks

panipuri

4. Be Honest with your loyal customers when you commit a mistake

Whenever you commit a mistake and you understand that you have disappointed a loyal customer, always confide in them on why you did what you did.

Let’s take an example:

I order something as a takeaway and he starts cooking. Then after a few minutes, a customer walks in and orders the same thing. Once the item is ready, I get ready and take the money to pay but I see him put it on a plate and hand it to the customer who walked in after I ordered the thing.

He looks at me and whispers ” That customer has walked a long distance after college and must be very hungry. Give me five minutes, I will get yours ready ”

He does not stop with that. He bribes me with a pani-puri and I end up smiling. And he adds a lot of freebies than usual in the takeaway pack and gives it to me with a smile.

5. Understanding and acting on Customer Data

I was a big fan of one of his recipes which had egg in it. When I was in school, I used to have that item (” Egg Mushroom Masala “) at least once in a week.

After a couple of years, he changed his location to a residential neighborhood. He quickly realized he was losing out on a lot of footfall because he had eggs in his wagon and most of the residents in that area do not consume egg.

He instantly removed the item from the menu and quickly everyone was comfortable in buying food from him. Though I mention occasionally about how much I miss that particular one, I am happy he earned a truckload of new customers in that locality.

Summary

No formal MBA or training, not an avid reader of sales and marketing self-help books but this person is a master in keeping his customers happy.

Customer Experience Lessons from Streetfood vendor

The Genius and my favorite street food vendor Pandiyan 🙂

There is so much to learn from the people we meet every day.

 

 

 

 

Brands that piggybacked on Baahubali – The Conclusion

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One of the most important aspects for the success of a marketing campaign is the timing. Your message, your execution, and the product contribute to the success of the campaign but perfect timing of the campaign can propel the success to a different level altogether.

The whole of India was awaiting the final part of Baahubali movie and it is a no-brainer for brands to associate with the magnum opus. Let me take you through some of the campaigns I liked, this Baahubali season.

  1. Pothys  

 

 

This ad tops my list and they perfected the timing with the release of the movie. The world was waiting to know the answer to a question

” Why did Kattappa kill Baahubali? ”

So the character of Kattappa had a lot of attention and eyeballs. Casting Ramya Krishnan almost retaining the same hairstyle and makeup alongside Sathyaraj is the master move here. This lead to a lot of viral articles on the lines of ” Did you just see Kattappa romancing with Ramya Krishnan ”

Pothys has cast Sathyaraj in their previous ads for Madurai launch here and Coimbatore launch here in the royal set and storyline but casting Ramya Krishnan made all the difference.

A simple google search ” Kattappa and Ramya Krishnan ” gives us the following results.

And the icing on the cake was ” This was the first ad after the movie breaks for the interval in most of the theaters”. That means it has got the maximum eyeballs and the people who haven’t seen the ad earlier will watch this and then proceed to buy popcorn.

Pothys ad featuring Ulaganayagan Kamal Haasan uploaded from his official channel – 102,000 views

Pothys ad featuring Sathyaraj and Ramya Krishnan – 1.252,569 views

Result: Massive reach for the advertisement through word of mouth, internet click-bait articles and memes.

2. Britannia

 

The thumbnail arouses the interest to watch the video. For the folks in Tamilnadu, there was a different ad used by Britannia for the product Milk Bikis which stuck to the proven template of meeting the hero of the movie as a reward for the contest.

3. Kishkinta

 

A little late to the party but one of the best spoof ads in the recent times. Though plot of the ad is inspired majorly from the first part of Baahubali, it does not deter the reach by any means. Its encouraging to note that brands are thinking beyond celebrities and trusting the new age Youtube stars to pull off an entertaining video. Great stuff from Mirror Myth.

4. Paytm

It is not everyday you see a leading app like Paytm changing an icon in its mobile app dedicated to a movie.

 

It may be a small change in the app but the customers feel their expectations are understood and it puts a smile. Paytm also ran a contest – For the customers who book and watch Baahubali – The Beginning (which was re-released and was running to packed houses just before the release of the sequel), there was a 100% cashback for the latest movie when they book the tickets.

5) Nestle Munch

Nestle Munch has come firing on all cylinders and everything from the packaging, contests, stickers, mobile app, consumer promotions were checked out. You can check out a detailed a video about the same below.

 

6. Mahindra TUV300

Mahindra TUV300 stuck to the basics with an ad and a contest to win tickets to the epic movie. The forts, the deserts and the feel of the ad must be intentionally done to remind you of the movie and make you participate in the contest to win tickets.

And our all time favorite Amul did not miss out on the opportunity either.

 

 

This goes on to prove that when the timing for the campaign is right, the organic reach of the marketing message will be many folds higher than normal. Please let me know if I have missed out on any interesting campaigns around Baahubali 2.

P.S: This blogpost is also timed perfectly 🙂